Revamping the NYUSH Catering Experience

Overview

Redesigned the UX/UI interface for NYU Shanghai Catering Service, receiving an 85% approval rate among students and faculty.

Time

2020.11 - 2020.12 (6 weeks)

Team

Design Lead x1

UX Researcher x1

UX Designer x2

Summary of My Role

As the design lead, I led the team in conducting stakeholder interviews, developing wireframes and prototypes, and delivering a final design solution tailored to the needs of students and faculty at NYU Shanghai.

Problem Statement

The existing online catering service at NYU Shanghai faced usability challenges that frustrated students and faculty, highlighting the need for a more effective interface.

Context

During the pandemic, NYU Shanghai dining encouraged online meal orders with campus pickup to reduce overcrowding in the limited B1 cafeteria.

User Interviews

Interviews with key users suggest that the lack of visibility and ease of use are primary problems with the existing platform.

Analysis

User journey mapping and analysis of the existing interface revealed opportunities to create a more intuitive interface and incorporate features aligned with user habits.

Design Considerations

How might we make NYU Catering Service a more appealing experience for students and faculty?

User Flow

I developed a 13-screen user flow offering a seamless user experience from browsing to pick up.

Final Design

Placing Orders: facilitates greater clarity, flexibility, and customization of the ordering experience.

Viewing and Managing Orders: provides information about delivery time and pick up spots and allows users to cancel at will.

Communication and Feedback: empowers users to effectively communicate their problems and provide feedback.

Indicating Status: helps users understand and respond to different situations in a friendly manner.

Promotion Tactics: increases awareness of the Catering Service mini-app in the NYU Shanghai community.

Impact

Following a presentation to 30+ students and faculty, the solution received an 85% approval rate in initial feedback surveys, indicating strong support for new design features.